We&Co: Attracting Venture Capital
Startup businesses have many options for funding; We&Co co-founders TJ Muehleman and Jared Malan thought from the very beginning that the right thing for them would be venture capital and angel...
View ArticleNOWaccount – Finding Customers
To have a business, you have to have customers. After developing an idea, many entrepreneurs start to wonder how to get in front of those customers, how to get them to sign up. All too many take it for...
View ArticleNOWaccount – Preparing for Growth
For a small business owner, growth is very exciting—and also frightening at the same time. Many businesses fail because they bring on more growth than they are able to process or handle. In this video,...
View ArticleGuerrilla Marketing for Startups
Marketing is tricky for startups. Spending money to get the word out about your business tends to be expensive, and excess cash is usually not something that start up businesses have. TJ Muehleman and...
View ArticleLaughing Skull Lounge — Finding Customers
The best way to get new customers is to take care of your current customers, says Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta. If you deliver a great product or service,...
View ArticleLaughing Skull Lounge – Differentiate Yourself
What makes you different from everyone else around you? Marshall Chiles, founder and owner (and self proclaimed “dudeman”) of the Laughing Skull Lounge in Atlanta, has created a business unlike any...
View Article4 Types of Sales Objections
What are the reasons that people buy? Why would they buy your product or service and say no to another? There are a lot of ways that people can say no, but when you really look at it, there are only 4...
View ArticleLaughing Skull Lounge – Managing People
Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta, says that there are three types of people he works with, and adjusts his employer-employee approach for each. The first group...
View ArticleBurnt Hickory Brewery – Marketing a Local Brewery
Scott Hedeen is the founder and brewmaster of Burnt Hickory Brewery, located in the northwestern suburbs of Atlanta. Scott classifies Burnt Hickory as a “nanobrewery,” competing in the rapidly growing...
View ArticleNever Get Caught on the Bench
You have to wake up every day with a sense of desperation and a chip on your shoulder and never—ever—get caught on the bench. See the story of Fran Tarkenton’s first football game with the University...
View ArticleNourish Water — Creating a Brand
Forming the most effective brand for your business is a challenge for any business owner, but you can take cues from what other brands are doing. In this segment, Lara Hodgson, CEO and founder of...
View ArticleNourish Water – What Makes Someone Buy Your Product?
Developing a product is only the starting point for a business. You have to then go on to figure out how to sell it, and what your best options are for that task. One of the key questions to ask...
View Article[Video] Knowing What You Don’t Know
How often have all the different partners and suppliers who support you in your business all been in the same place talking about how they all fit together? As Nourish CEO and founder Lara Hodgson...
View ArticleMary Beth Bryant – Never Stop Learning
An essential element to success is continual learning and improvement. Mary Beth Bryant, from CelloLessonsWithMaryBeth.com, has been playing the cello for 20 years, and teaching for 10—but that doesn’t...
View ArticleMary Beth Bryant – A Passion for Helping Others
The mission of business is helping others – plain and simple. A successful, sustainable mission must provide value to its customers, and make their lives better. For Mary Beth Bryant, of...
View ArticleFocus on Helping Others
What is your motivation? Are you motivated by money and personal advancement? When you wake up in the morning are you excited and energized because you know you are making a difference? Focus on the...
View ArticleTaproom Coffee — Starting a Business
For Jonathan Pascual, owner of Taproom Coffee in Kirkwood, Georgia, owning a business started off as a far-off dream. But once it seemed that the dream could become a reality, he quickly went about...
View ArticleTaproom Coffee — Finding Customers Through Social Media
For Jonathan Pascual, owner of Kirkwood’s Taproom Coffee, customers come from a variety of sources. “Location is key,” he says. So, when deciding where to set up shop Jonathan looked for a busy street...
View ArticleTaproom Coffee — Education as a Marketing Strategy
“Education is an integral part to our image and identity,” says Jonathan Pascual, owner of Kirkwood Georgia’s Taproom Coffee. Jonathan uses free educational events to bring people to Taproom and ignite...
View ArticleTaproom Coffee — 3 Tips for a Successful Kickstarter Campaign
After exhausting more common funding options like personal savings accounts and loans from family and friends, Jonathan Pascual turned to Kickstarter to raise the last portion of seed money he needed...
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