Geoff Wilson: Getting Started as a Young Entrepreneur
Geoff Wilson is the President and Founding Partner of 352 Inc., a digital product design firm. Geoff started 352 in college. “When you’re young it’s a fabulous time to start a business,” says Wilson....
View ArticleGeoff Wilson: Managing Business Growth
Obviously, 352 Inc.’s Geoff Wilson was happy to have a growing business, but that brought an entirely new set of challenges along with it. “If you’re a sole practitioner… you have a background or...
View ArticleGeoff Wilson: Fast Failure in Business
Celebrating failure is becoming more and more accepted among entrepreneurs, but Geoff Wilson of 352 Inc. cautions entrepreneurs that the key is not to fail, but to fail fast. Don’t let failure just be...
View Article4 Ways High-Quality Video Content Can Help Your Business Grow
Whether you work at a hardware store in the middle of Texas or sell handmade jewelry out of your garage in California, every video you release to the world will be a reflection of your brand. Every...
View ArticleGeoff Wilson: Finding New Customers
A steady flow of new customers is vital for any business. Geoff Wilson of 352 Inc. calls them the “lifeblood” of any business. “You can’t be successful in business without having a mechanism for...
View ArticleSmall Business Stories: Geoff Wilson on a Passion for Growth
If you ask people what you need to succeed in business, you’ll hear a lot of talk about passion. You need to be passionate about your business, you need to love what you do, and so something you love....
View ArticleSmall Business Stories: Simms Jenkins, the Accidental Entrepreneur
Not every entrepreneur starts out expecting to be an entrepreneur. Simms Jenkins is the founder and CEO of BrightWave Marketing for 12 and a half years now, but says, “I’m one of the more accidental...
View ArticleSmall Biz Stories: Learning What NOT to Do, with Simms Jenkins
Working for a series of startups during the dot-com era, Simms Jenkins learned a lot about what not to do, lessons that have helped him make BrightWave Marketing more successful. “I’m not a huge risk...
View ArticleSmall Biz Stories: Milestones of a Growing Business
As human beings, we have a tendency to look for milestones, progress points we can mark and celebrate when we reach them. Business is no different. Simms Jenkins of BrightWave Marketing says that there...
View ArticleSmall Biz Stories: Who and When to Hire
The hiring process, knowing who to hire and when to hire, is different for every business. Simms Jenkins of BrightWave Marketing says that while experience has helped him get better at identifying who...
View ArticleSmall Biz Stories: How to Find New Business
Finding new business is vitally necessary for every business. But as Simms Jenkins of BrightWave Marketing points out, businesses don’t always have to use the same formulaic approaches to finding and...
View ArticleSmall Biz Stories: Branding for B2B Business
If you think branding isn’t important for a B2B business, think again. In the past, a lot of B2B marketers didn’t pay as much attention to branding, but in today’s market where it’s easy for people to...
View ArticleSmall Biz Stories: The Evolution of a Brand
Brands don’t stay the same. They change and evolve over time, responding to both external and internal factors. Simms Jenkins of BrightWave Marketing says that his brand has been influenced by many of...
View ArticleSmall Biz Stories: Can Entrepreneurship Be Taught?
There are many different paths to becoming an entrepreneur, and the question of whether you can teach someone to become one is an important question for encouraging the growth and spread of...
View ArticleSmall Biz Stories: Make It Real
When you’re starting a new business, one of the first challenges is making it real—and that includes in your own mind. Making something tangible that you can see and commit to is a big help to getting...
View ArticleSmall Biz Stories: To Succeed, Believe You Can
Everybody is looking for the ingredients for success. Louie Northern of Ascend Aerials suggests that success in your business requires not only the competence and capability to deliver on what you...
View ArticleSmall Biz Stories: The Pre-Revenue Stage
Louie Northern’s company Ascend Aerials is currently pre-revenue, meaning they have not yet marketed to the point where they have customers. But that is intentional as a result of working to meet FAA...
View ArticleSmall Biz Stories: The Challenges of Ascend Aerials
Starting Ascend Aerials has presented many challenges to founder Louie Northern, most notably in the form of FAA regulations. But, he says, overcoming those challenges requires not just the ability to...
View ArticleSmall Biz Stories: Training and Education
Many professions and businesses require additional training and education above and beyond the knowledge necessary to start and run a business every day. Louie Northern of Ascend Aerials needed...
View ArticleSmall Biz Stories: Protect Your Vision
One of the most important things for an entrepreneur to do at the beginning of a new venture is to protect their vision. Louie Northern of Ascend Aerials suggests that when you are working on an idea,...
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