Tailfin Marketing: Relationships Lead to Clients
One of the best ways to find new clients comes from leveraging past relationships. Greg Abel is the Co-Founder and Director of Strategy and Client Services at Tailfin Marketing, and shared some of the...
View ArticleTailfin Marketing: Be a Partner
It might be cliché, but no company wants to be thought of as just a “vendor.” Greg Abel and Tailfin Marketing place an emphasis on bringing value to their clients and building relationships—ensuring...
View ArticleTailfin Marketing: Differentiate Yourself
Tailfin Marketing’s approach is all about identifying differentiation opportunities—ways to show how a business is different from everybody else. How is your idea different from what’s already out...
View ArticleTailfin Marketing: Small Business Hiring Strategy
Greg Abel from Tailfin Marketing says his company is built on letting the workplace develop organically. They don’t have a rigid organizational chart with positions to fill when hiring; instead, they...
View ArticleTailfin Marketing: No Typical Day
Working at a small company, everyone has to wear multiple hats. At Tailfin Marketing, said co-founder Greg Abel, there is no such thing as a typical day. Sure, there are some things that have to be...
View ArticleTailfin Marketing: The Value of Referrals
What’s the best type of market? A warm market. Referrals are an incredibly valuable way to build a business and find new clients. Tailfin Marketing relies on referrals for the bulk of their business....
View ArticleBeef ‘O’ Brady’s: The Importance of Community Service
In tough economic times, one of the best ways for a business to stand out and find a way to survive is by taking an active role in the local community. Reed Parker, owner of a Beef ‘O’ Brady’s...
View ArticleBeef ‘O’ Brady’s: Marketing Through the Community
When you operate a franchise business, you’re getting marketing from the franchisor, but that isn’t enough. Reed Parker, the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, says that might...
View ArticleBeef ‘O’ Brady’s: Hiring and Training Great Employees
In any business, the people you hire are essential to your success—they are the impression that customers will get of your business. Reed Parker, the owner of a Beef ‘O’ Brady’s franchise in Dallas,...
View ArticleBeef ‘O’ Brady’s: Taking Advantage of Social Media
Social media is a great way to reach people in your community. Reed Parker, owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, uses social media as an important part of his daily routine....
View ArticleBeef ‘O’Brady’s: Learning from Failure
As a business owner, you have to measure failure on a day-to-day basis. If you had a bad day the day before, you have to find the lessons you can and then come back bigger and stronger the next day....
View ArticleBeef ‘O’ Brady’s: Entrepreneurial Advice
Reed Parker is the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, and shares his advice for entrepreneurs. He focuses on maintaining a positive outlook: if you’re down on your luck, the best...
View ArticleLaughing Skull Lounge: Finding Customers
The best way to get new customers is to take care of your current customers, says Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta. If you deliver a great product or service,...
View ArticleLaughing Skull Lounge: Differentiate Yourself
What makes you different from everyone else around you? Marshall Chiles, founder and owner (and self proclaimed “dudeman”) of the Laughing Skull Lounge in Atlanta, has created a business unlike any...
View ArticleLaughing Skull Lounge: Managing People
Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta, says that there are three types of people he works with, and adjusts his employer-employee approach for each. The first group...
View ArticleTaproom Coffee: Starting a Business
For Jonathan Pascual, owner of Taproom Coffee in Kirkwood, Georgia, owning a business started off as a far-off dream. But once it seemed that the dream could become a reality, he quickly went about...
View ArticleTaproom Coffee: Finding Customers Through Social Media
For Jonathan Pascual, owner of Kirkwood’s Taproom Coffee, customers come from a variety of sources. “Location is key,” he says. So, when deciding where to set up shop Jonathan looked for a busy street...
View ArticleTaproom Coffee: Education as a Marketing Strategy
“Education is an integral part to our image and identity,” says Jonathan Pascual, owner of Kirkwood Georgia’s Taproom Coffee. Jonathan uses free educational events to bring people to Taproom and ignite...
View ArticleTaproom Coffee: 3 Tips for a Successful Kickstarter Campaign
After exhausting more common funding options like personal savings accounts and loans from family and friends, Jonathan Pascual turned to Kickstarter to raise the last portion of seed money he needed...
View ArticleTaproom Coffee: 3 Startup Tips
To wrap up our video series with Jonathan Pascual, owner of Taproom Coffee, we asked him for 3 startup tips he would offer to an entrepreneur looking to start a business based on his experience. He...
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